Company Branding Guide
Brand Name
The official name of the company is, “JungleJym Academy.” In print and digital publications, the company may be referred to as, “JungleJym Academy.”
Tagline/Slogan/Value Proposition
N/A
Purpose
Vision
To see a world where every child has the tools to make a positive and meaningful impact.
Mission
For every family we work with to deepen their bonds and find joy together both now and in the future.
Values
| Compassion | Put compassion first |
| Integrity | Prioritize Integrity before profit |
| Passion | Help Passionately. |
| Individuality | Different Is Good |
|
Trust Reliability Teamplayer |
Be the one |
| Positive | Make it better with a smile |
| Fun Enjoyment |
Make it fun |
Color Palette
The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.
HEX
#E93F6F
CMYK
0, 73, 52, 9
RGB
233, 63, 111
HEX
#FF8A00
CMYK
0, 46, 100, 0
RGB
255, 138, 0
HEX
#FEBF10
CMYK
0, 25, 94, 0
RGB
254, 191, 16
HEX
#329371
CMYK
66, 0, 23, 42
RGB
50, 147, 113
HEX
#2274A5
CMYK
79, 30, 0, 35
RGB
34, 116, 165
Color Usage
The main colors that should be used are the green, yellow, and blue. These should be used for large blocks of color. Pink and orange should be reserved for buttons and accent colors.
Use the pink button for anything having to do with therapy.
Use the pink button for anything having to do with the preschool.
Light Background Typography
Paragraph – Light
Font: Open Sans
Font Size: 16pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Poppins
Font Size: 36pt
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Heading 2 – Light
Font: Poppins
Font Size: 28pt
Font-Color: #000000
Font-Weight: Bold
Font-Decorations: none
Heading 3 – Light
Font: Poppins
Font Size: 22pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Poppins
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Dark Background Typography
Paragraph – Dark
Font: Open Sans
Font Size: 16pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Dark
Font: Poppins
Font Size: 36pt
Font-Color: #ffffff
Font-Weight: Bold
Font-Decorations: none
Heading 2 – Dark
Font: Poppins
Font Size: 28pt
Font-Color: #ffffff
Font-Weight: Bold
Font-Decorations: none
Heading 3 – Dark
Font: Poppins
Font Size: 22pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Dark
Font: Poppins
Font Size: 18pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Typography Color Selection
Use Light Text
Use Light or Dark Text
Use Dark Text
Use Light or Dark Text
Use Light Text
Font Files
The font files for all typography may be downloaded by clicking the button below.